ATTIVO
Attivo is a Principal Partner of 2024 Cheltenham Literature Festival
Attivo is delighted to announce our support for The Times and The Sunday Times Cheltenham Literature Festival 2024. We proudly became a Principal Partner this year, supporting this renowned festival during its 75th Anniversary.
Running from 4th to 13th October, the Festival brings together literary greats, high-profile speakers, and emerging talent in the world of literature and the spoken word. We are proud to announce that we will be sponsoring one of the key festival venues, newly renamed Attivo Garden Theatre, for the duration of the Festival in Montpellier Gardens, Cheltenham.
This is a partnership that aligns with our philosophy of enriching the lives of not only our clients and employees, but also the local community. This collaboration represents a meaningful extension of our commitment to fostering cultural, educational, and personal growth within the communities we serve.
As a company dedicated to delivering bespoke lifestyle financial planning services, we also understand that true wealth encompasses more than just financial security. It includes the richness of experiences, the pursuit of knowledge, and the joy of living life to its fullest. Cheltenham Literature Festival, with its rich history of bringing together world-renowned authors, thinkers, and literary enthusiasts, perfectly embodies these values.
In addition, we’re specifically supporting three events taking place in the Attivo Garden Theatre:
- 4th October – Fragile Beauty:
- Elton John and David Furnish’s extensive photography collection (tying in with their recent exhibition at the V&A)
- 7th October – This Is Why You Dream:
- Why do we have dreams, what do they mean, and what is lucid dreaming? Neurosurgeon Rahul Jandial uncovers the hidden secrets of our unconscious brains
- 8th October – A Taste of Home and Heritage:
- Tracing history and heritage through food culture.
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“Sponsoring Cheltenham Literature Festival allows us to support an event that promotes learning, culture, community engagement, and life enrichment; values that are central to our ethos at Attivo.”
– Stephen Harper, Attivo Chairman and Patron of Cheltenham Festivals
Investing in the Local Community
Our partnership with the Festival underscores our deep commitment to the local community. Cheltenham has long been a hub of culture and education, and the festival is a significant event that attracts visitors from across the globe. By supporting the Festival, we see this as investing in the cultural vitality of Cheltenham and Gloucestershire and promoting all it has to offer to a global audience, ensuring that the community continues to thrive as a centre for intellectual and artistic excellence.
Cheltenham Festivals is a not-for-profit charity, and only 40% of Cheltenham Festivals’ income is from ticket sales; the rest is raised annually from sponsorship, donations, or people leaving a legacy in their wills. This year’s partnership continues our fantastic relationship, having sponsored previous events at Cheltenham Literature Festival and Cheltenham Jazz Festival. We have also been lucky enough to participate in Cheltenham Festivals’ Relaxed Concert for Schools at Cheltenham Music Festival both this year and last, which Attivo co-sponsors. 170 children from seven SEND schools across the region attend this event, now in its third year. The Relaxed Concert is a perfect example of one of the many fantastic community initiatives Cheltenham Festivals are involved in, and these events go on long after the excitement of the ‘live’ festivals has finished.
For the full line up and to buy tickets (on general sale 5th September), please click here: https://www.cheltenhamfestivals.org/festivals/literature-festival