Attivo is proud to be Principal Partner of Worcestershire County Cricket Club
We are supporting both the men’s and women’s Worcestershire Rapids teams as front-of-shirt sponsor across the T20 Vitality Blast and Metro Bank One Day Cup.
Building on our support for the women’s team in 2024, the partnership has grown into a multi-year agreement that brings together shirt sponsorship, fan engagement, hospitality and wider brand integration across one of Worcestershire’s most historic sporting communities.
A natural partnership
Worcestershire County Cricket Club is part of the fabric of the county, bringing together players, supporters, families and local communities through a shared love of cricket.
For Attivo, the partnership reflects our belief that sport has the power to inspire confidence, create opportunity and bring people together. It also supports our wider commitment to enriching lives in the communities we are part of.
Ashley Giles, CEO of Worcestershire County Cricket Club, said: “We’re delighted to have Attivo back for the forthcoming season as a valued partner, now sponsoring the front of T20 men’s as well as women’s shirts plus the Metro Bank ODC.”
What our partnership supports
Through the partnership, Attivo supports Worcestershire County Cricket Club as Principal Partner, with front-of-shirt sponsorship across the men’s and women’s Worcestershire Rapids T20 Vitality Blast teams and the Metro Bank One Day Cup.
Supporting women’s cricket
Our relationship with the club began with Attivo becoming the first-ever main sponsor of the Worcestershire Women’s Rapids. That milestone reflected our commitment to supporting women’s sport, nurturing talent and helping create greater visibility for the women’s game.
Since then, we have been proud to see the women’s game continue to grow, and to build on that support through a wider partnership with the whole club.
Remembering Josh Baker
As part of our relationship with Worcestershire County Cricket Club, Attivo has also supported the JB33 Foundation, set up by Josh Baker’s parents in his memory after he passed away unexpectedly in May 2024 due to an undiagnosed heart condition.
Throughout August 2025, Attivo donated its front-of-shirt sponsorship to JB33, helping more people learn about Josh’s story and the foundation’s work to bring a love of cricket to more young people.
Bringing sport, community and opportunity together
Through this partnership, Attivo and Worcestershire County Cricket Club are helping to celebrate the role sport can play in bringing people together, inspiring the next generation and creating memorable experiences for supporters across the county.
We are proud to support a club with such deep local roots, while continuing to champion ambition, inclusion and community through cricket.