New Sponsorship: Attivo & Worcestershire County Cricket Club Women’s Rapids

Exciting announcement – Attivo sponsorship of Worcestershire County Cricket Club Women’s Rapids

We are thrilled to announce a significant milestone for Attivo as we enter into the world of sports sponsorship.

Last night (18th April), we were officially unveiled as the main sponsor of Worcestershire County Cricket Women’s Rapids cricket team at a sponsor launch and press night. This partnership is not only a first for Attivo but is also a historic moment for Worcestershire’s revered club history as it seeks to elevate women’s cricket with the Women’s Rapids. It is the first time they’ve had a main sponsor partner.

Our sponsorship is more than just attaching our name to a sports team; we are pledging our support to nurture talent, promote gender equality, and empower women through sports.

Stephen Harper, our Chairman, perfectly encapsulates our motivation behind this collaboration:

“Attivo’s ethos to financial planning and advice is to help clients focus on building the lifestyle they want and getting the best out of life. We are committed to helping women establish gender equality through this ethos and are excited to be at the forefront of supporting and promoting women’s cricket through our partnership with the Worcestershire cricket Women’s Rapids. Fostering talent and enthusiasm for sport widely, and in particular for cricket across genders and this partnership, is a vital part of our community engagement strategy.”

Ashley Giles, CEO of Worcestershire County Cricket Club, expressed his enthusiasm about the new partnership, stating, “We are immensely proud to welcome Attivo as the main partner for the Worcestershire Women’s Rapids.

“This is a groundbreaking development for us, spotlighting the potential and popularity of women’s cricket. “Attivo’s commitment to excellence and community aligns perfectly with our values and aspirations.”

Joe Tromans, Head of Commercial and Partnerships, commented on the significance of this partnership: “Teaming up with Attivo as well as introducing DRPG and BEARD as our Club shirt partners are pivotal moments for us.

“These partnerships will bring tremendous support and visibility to our women’s team, who are incredibly deserving of this recognition.”

This sponsorship embodies our dedication to supporting initiatives that align with Attivo’s values and principles. We are proud to see our logo displayed on the front of the Women’s Rapids shirts. It will also feature on all team digital media and at the Worcestershire County Cricket Club, and we have prominent branding on the pitch and around the club during the cricket season.

Stephen and Jon Sturgess, our Chief Financial Officer, were there to mark the launch, together with our new female Attivo Board member Charlotte Watson, Chief Investment Officer.