Transforming insight into a new brand

Why has the Attivo brand changed?

The relaunch of the Attivo brand reflects what makes us unique, our progression as a business and the clear focus we keep on our clients. Our growth over the past few years made this the right time to revisit how our brand looks and feels to our clients.

Reinforcing our strengths

To really dig down to the core strengths of our business which set us apart, we gathered feedback from our clients and our financial planners. We learned a lot, and most important of all was the value of relationships, and our client-centred approach to understanding what’s important to people and their financial future – this was even more highly rated than our financial expertise!

Our refreshed brand expresses not just our premium position in the marketplace, but how we take care of the complexity of financial planning. By simplifying and making everything easier to understand, we help our clients take well informed decisions, and to plan for the lifestyle they want.

How it comes together

We’ve launched a refreshed look and feel, with a clear personality, and shortened our name to simply ’Attivo’. You’ll probably have seen our new logo already, either on stationery, online or on this website (which is where you can now access your client account). The eagle-eyed will notice that we’ve updated the colours and photography we use too.

It’s a new branding design, but it’s the same insightful, reliable service people and businesses count on. If there’s anything you’d like to know about our new brand, please just speak to your financial planner.