ATTIVO
Attivo becomes SEND Partner of Cheltenham Festivals 2025
We’re thrilled to announce an expanded SEND partnership across Cheltenham Jazz, Music, Science and Literature Festivals for 2025.
With our renewed support, 2025 marks the very first time that Cheltenham Festivals will deliver a relaxed concert for families at both Cheltenham Jazz and Music Festivals, where one or more family member has a special educational need or disability. Over the last 2 years, our partnership has allowed Cheltenham Festivals to gift the joy of live music to over 200 children and young people in a relaxed and inclusive environment.
As part of our commitment to enriching lives and investing in our community, we have also pledged to fund the growth of their Special Educational Needs and Disabilities (SEND) programme across the Jazz, Music, Science and Literature Festivals. This will include the delivery of bespoke SEND workshops for children across the Science and Literature Festivals, as well as ensuring of more young people and their families can benefit from relaxed performances.
Our staff have also pledged to dedicate their time by joining the pink army of Cheltenham Festivals’ volunteers, who help ensure they can continue to put on safe and enjoyable events where everyone can engage with culture.
As a company dedicated to delivering bespoke lifestyle financial planning services, we also understand that true wealth encompasses more than just financial security.
Attivo colleague Claire Kidson (left) volunteering at the Festivals.
It includes the richness of experiences, the pursuit of knowledge, and the joy of living life to its fullest. Cheltenham Festivals, with its rich history of bringing together world-renowned musicians, performers, and literary enthusiasts, perfectly embodies these values.
Alaana Watt Director of Fundraising at Cheltenham Festivals comments, “We are delighted to grow our partnership with Attivo, whose commitment to enriching lives mirrors our own vision of making culture accessible to everyone. Their generosity in fully funding the SEND programme will transform lives, allowing us to provide an inclusive space where all children and families can connect with the arts.”
“At Attivo, we believe in giving back to our community in ways that make a meaningful difference. We are proud to support Cheltenham Festivals’ SEND programme and to champion initiatives that ensure cultural events are welcoming and inclusive for all.”
– Stephen Harper, Attivo Chairman and Patron of Cheltenham Festivals
Investing in the Local Community
Our partnership with the Festival underscores our deep commitment to the local community. Cheltenham has long been a hub of culture and education, and Cheltenham Festivals create significant events that attracts visitors from across the globe. By supporting the Festival, we see this as investing in the cultural vitality of Cheltenham and Gloucestershire and promoting all it has to offer to a global audience, ensuring that the community continues to thrive as a centre for intellectual and artistic excellence.
Cheltenham Festivals is a not-for-profit charity, and only 40% of Cheltenham Festivals’ income is from ticket sales; the rest is raised annually from sponsorship, donations, or people leaving a legacy in their wills. This year’s partnership continues our fantastic relationship, having sponsored previous events at the Cheltenham Jazz, Music and Literature Festivals in 2024.
Find out how you can support Cheltenham Festivals to create a world where everyone can explore and create culture: https://www.cheltenhamfestivals.org/support-us/partnerships