Jo French

CEO

As Chief Executive Officer (CEO) of Attivo, Jo is responsible for setting the company’s strategic direction, ensuring compliance with financial regulations, and driving sustainable business growth. Jo oversees financial planning, operational performance, and the ongoing drive to professionalise the industry. Jo leads the firm’s senior management team to maintain high standards of professionalism and ethical practice.

People can have confidence in Jo’s leadership because Jo’s expertise and vision ensure the firm operates with integrity and long-term stability. Jo’s commitment to transparency and client-focused, data-driven decision-making builds trust and confidence among clients, employees, and stakeholders. Jo’s career to date has been defined by consistent delivery.

Areas of focus

As Chief Executive Officer, Jo leads the firm with integrity, purpose, and a genuine commitment to clients and the team. Jo’s focus is on building lasting relationships, driving innovation in the financial planning industry, and fostering a culture where people feel valued and motivated to perform at their best.

By combining strong ethics with a clear strategic vision, Jo ensures Attivo remains a trusted partner in helping clients and their families achieve lasting financial confidence and wellbeing.

Outside of work, Jo enjoys family, holidays, animals, the outdoors, good wine, great movies, and the occasional terrible television. Jo is a lifelong All Blacks supporter and an ardent Black Roses fan, which makes for plenty of friendly rivalry living in England.

Let’s have a conversation