More than a match: Attivo joins Worcestershire County Cricket Club as Principal Partner

Introduction

Lifestyle Financial Planning firm, Attivo, is proud to announce it has elevated its partnership with Worcestershire County Cricket Club. Building on a successful season supporting the women’s team in 2024, Attivo, is front of shirt sponsor of both the men’s and women’s Worcestershire Rapids T20 Vitality Blast as well as the Metro Bank One Day Cup for the 2025 season. This marks a significant step for Attivo as it builds on its existing partnership with this historic club, further engaging with passionate cricket fans across Worcestershire.

The multi-year agreement sees Attivo move from Official to Principal Partner of Worcestershire, to include shirt branding rights along with fan integration hospitality and broader brand integration.

Enriching lives

Speaking about this exciting new step, Stephen Harper, Attivo’s Chairman and Founder said: “It has always been our mission to enrich lives – not just financially, but on a personal level too, at each life stage. This partnership with Worcestershire is about much more than putting our name on shirts; it’s about reaching further into the community and making a real difference.

We’re excited to share our expertise in ways that help more people live the life they truly want. We were thrilled to sponsor the women’s shirt last year for many reasons including empowering women in sports, nurturing raw talent and addressing gender equality. We’ll build on that in 2025 as well as featuring front and centre on the men’s shirt supporting their T20 Vitality Blast tournament together with the men’s and women’s Metro Bank ODC.”

Ashley Giles, Worcestershire County Cricket Club, CEO added “We’re delighted to have Attivo back for the forthcoming season as a valued partner, now sponsoring the front of T20 men’s as well as women’s shirts plus the Metro Bank ODC.

Their contribution last year as the first ever women’s shirt sponsorship for Worcestershire was ground-breaking, and we are delighted to see the women’s game go from strength to strength. It’s fantastic to build on that this year, and to enhance the Attivo partnership further.

Joe Tromans, Worcestershire County Cricket Club, Commercial Director also noted “This partnership is one bursting with energy and hands-on collaboration which really helps get the most out of the partnership for both Worcestershire and Attivo. It’s how we like to work with partners and we are thrilled to welcome Attivo back for a sensational cricket season ahead.”
The partnership officially launched on 16 April 2025, and fans can look forward to experiencing exciting activations and initiatives throughout the three-year partnership.